Stop Fighting For The Same 20% Of Landlords
While your competitors burn cash competing for landlords who are already using property management, we'll show you how to dominate the 80% blue ocean of self-managed landlords with a guarantee.
Here's The Problem:
You're In A Red Ocean
Competing on Price & Search
Every PMC in your market is chasing the same landlords who are already using property management. You're forced to compete on price and SEO, eroding your margins.
Rising CAC
Your cost to acquire a door keeps climbing because you're bidding against 50 other PMCs for the same tiny pool of prospects that only enter your funnel on searches.
Generic Positioning
You sound like every other PMC: 'We manage properties.' Self-managed landlords don't want to hear about services they think they can do themselves. They are telling you, "SHOW ME THE MONEY!"
No Differentiation
Without a guarantee or unique selling mechanism, you're a commodity. Landlords shop you on price and switch when someone undercuts you. They PMC hop because they have no reason not to. Race to the bottom.
The Solution:
The Systematic Door Acquisition Engine
80% of landlords are self-managing. They're losing $18,000+ per year to vacancy, underpricing, and maintenance overpayment. No one is talking to them. We position you as the Landlord Wealth Maximizer who guarantees to recover their lost income.
Client retention starts before they ever sign. When you're the only PMC in town offering a guarantee, self-managed landlords are trained to expect it. Why would they ever leave to talk to anyone else who won't put their money where their mouth is? They won't.
Untapped Market
80% of landlords are self-managing. Their misconceptions about property management are your biggest competition.
Profit-First Positioning
Lead with wealth maximization, results and outcomes, not property management services.
Guarantee-Based Close
The bold guarantee creates instant differentiation and locks in retention from day one.
How The Systematic Door Acquisition Engine Works
You're not buying "marketing services." You're buying a complete, turnkey system that does one thing better than anyone else: converts cold, skeptical DIY landlords into signed clients who stick around for years.
The Interruption
Get DIY landlords to stop scrolling and pay attention
Instead of waiting for people to search 'property management near me,' we run ads that challenge DIY landlords head-on.
Not with services, processes, or platitudes they can ignore.
But with money.
The message is simple:
'You're losing more money self-managing than you think, and here's why.'
We interrupt the self-managed landlords thought process and assumptions directly.
This matters because DIY landlords are your biggest competition.
They're not comparing PMCs.
They're comparing you to themselves.
Our job is to break that false confidence and force a pause.
Result:
DIY landlords who were never shopping now lean in to learn more with the lead magnet we have created - a Free Guide - The Ultimate DIY Landlord Wealth Maximizer Playbook
The Proof + Wake-Up Call
Show the damage and turn curiosity into intent
Next, we don't try to convince them.
We show them the damage.
Everything after the ad is built to quantify loss:
- •Under-market rent
- •Vacancy drag
- •Overpaying for maintenance
- •Opportunity cost they've normalized
The VSL, funnel, and guide work together to do one thing:
help landlords see the math for themselves.
The Wealth Maximizer Guide isn't the pitch.
It's the proof.
It gives them benchmarks, comparisons, and simple calculations so they can say:
'Oh… this isn't theoretical. This is my money.'
By the time they hit the application, they already believe three things:
- •DIY is costing them real money
- •This problem isn't going away
- •Talking to you is the fastest way to validate the damage
Result:
They don't opt in thinking, "Maybe I need a property manager."
They opt in thinking, "I need to know how bad this really is."
They don't book a call to be sold.
They book a call to understand where they really stand from a pro.
The Filter + Conversion
What we do:
The ads and lead magnet drive them through a proof-driven funnel:
- •A VSL that reinforces the losses
- •Real examples of profit recovery
- •An application-based booking flow
The key:
Not everyone can book.
We filter by:
- •Geography
- •Property type
- •Readiness to act
Result:
Your calendar fills with self-managed landlords who already believe:
- •DIY is costing them money
- •Talking to you is worth their time because you're the expert that has finally found a way to challenge them.
Sales calls don't start with "What do you do?"
They start with:
"Can you walk me through my numbers?"
THE OUTCOME (WHY THIS WORKS)
This system doesn't compete with other PMCs.
It competes with DIY thinking.
Most PMCs fight over the same 20% already shopping.
We go after the 80% no one is challenging.
That's how we generate qualified demand, not clicks.
That's how we drive 45 booked calls in 90 days.
That's Blue Door Theory.
Download The Free Landlord Wealth Maximizer Playbook
This is the exact lead magnet we use in the funnel. See the high-value content we're giving away to attract qualified self-managed landlords.
Download Free Guide (PDF)15,000+ words of actionable tactics for self-managed landlords
This isn't a "let's try some ads and see what happens" experiment. It's a proven, systematic process that turns cold traffic into signed clients—predictably, profitably, and at scale.
The only question is: Are you ready to stop competing in the red ocean and start dominating the blue?
Everything You Get
What You Get
- 3 YouTube ad videos, scripted
- 3 YouTube ad videos, edited and produced
- 9 ad campaigns set up (3 videos × 3 audiences)
- Landing page
- Opt-in form
- Video sales letter (VSL), scripted
- VSL, edited and produced
- VSL sales page
- Application with built-in qualification logic
- Automated calendar setup
- Call booked confirmation page
- Opt-in email nurture sequence
- Call booked email sequence
- SMS reminder sequence
- SMS/email notification automation
- Conversion tracking setup
- Performance tracking calculator
- Complete ad management
What We Need From You
- Onboarding form (15 minutes)
- Onboarding call (30-45 minutes)
- Record ads and VSLs, or tell us you want us to be the face instead
- Take prospect calls and sign clients
The Investment
Let's Run The Numbers For Your Market
Adjust the inputs below to see your exact ROI
Based on 14 signups at $250/mo for 36 months